Digital Marketing

    Duration 6 Months

    Lectures 72

    Projects18+

In today's digital era, marketing through online platforms has become more essential than ever. With most consumers researching products online before making a purchase, businesses must leverage digital marketing to attract and engage potential buyers effectively.

As a result, digital marketing has evolved into a powerful business strategy, enabling brands to reach wider audiences and drive sales through targeted promotions. According to Global Industry Analysts, the digital marketing industry is projected to reach a staggering $786.2 billion by 2026, highlighting its immense growth potential.

Synopsis

Whether you're eager to master online marketing strategies or looking to expand your business’s reach, this course is your gateway to success. Enroll now and stay ahead in the digital marketplace!

Course outline of Comprehensive

1. Keyword Research

• Understanding keyword intent

• Tools for effective keyword research

• Finding high-traffic, low-competition keywords

• Long-tail vs. short-tail keywords

• Competitor keyword analysis

2. Facebook Ads Campaign

• Setting up and managing Facebook Ads

• Audience targeting and segmentation

• A/B testing strategies

• Budgeting and bid strategies

• Retargeting and conversion tracking

3. Website SEO Audit

• Identifying technical and on-page SEO issues

• SEO tools for website audits (Google Search Console, Screaming Frog, Ahrefs, etc.)

• Fixing errors and optimizing site structure

4. Messenger Chatbot

• Setting up a chatbot using ManyChat or Chatfuel

• Automating customer interactions

• Lead generation and nurturing via chatbots

5. Competitor Analysis

• Identifying competitors and analyzing their strategies

• Tools for competitor research (SEMrush, Ahrefs, SimilarWeb, etc.)

• Reverse-engineering successful marketing tactics

6. YouTube SEO

• Optimizing video titles, descriptions, and tags

• Using YouTube analytics for growth

• Video engagement strategies

7. WordPress Customization

• Basic theme and plugin customization

• Optimizing WordPress for SEO and speed

• Security and maintenance best practices

8. LinkedIn Marketing

• Profile optimization for professionals and businesses

• LinkedIn Ads and outreach strategies

• Lead generation through LinkedIn

9. Content Writing Using AI

• Tools for AI-assisted content generation (ChatGPT, Jasper, Copy.ai, etc.)

• Creating SEO-friendly and engaging content

• Editing and refining AI-generated content

10. Email Marketing

• Building and managing email lists

• Email automation and segmentation

• Writing high-converting email copy

11. On-Page SEO

• Title tags, meta descriptions, and header optimization

• Internal linking strategies

• Image optimization and structured data

12. Technical SEO

• Site speed and mobile optimization

• Schema markup implementation

• Fixing crawl errors and indexing issues

13. Off-Page SEO

• Link-building strategies

• Guest posting and influencer outreach

• Social signals and brand mentions

14. Google Analytics (GA), Google Search Console (GSC) & Google Business Profile (GBP)

• Setting up and understanding GA & GSC

• Monitoring website performance and fixing issues

• Optimizing GBP for local search rankings

15. Local SEO

• Citation building and NAP consistency

• Google My Business optimization

• Local link-building strategies

16. Instagram Marketing

• Content strategy for Instagram growth

• Instagram Ads and influencer collaborations

• Engagement tactics and hashtag strategies

17. Freelance Marketplace Strategies (Fiverr, Upwork & Legiit)

• Creating a high-converting profile

• Gig optimization for visibility

• Strategies for getting more clients and reviews

18. Facebook Pixel & Conversion API

• Implementing Facebook Pixel for tracking

• Setting up Conversion API for better attribution

• Analyzing and optimizing ad performance